Environmental and tourist evaluation of the natural and cultural resources of the Batabano municipality

Abstract

The development of tourism at the municipal level is a great alternative for the economic and social development of residents, through a new source of income that complements their work activities. For the successful development of this activity, it is necessary to carry out a tourism evaluation that leads to a complete analysis of tourism supply and demand that allows defining the potential that an area has. The objective of this research is to evaluate the natural and cultural resources present in the Batabano municipality. Depending on the research, qualitative and quantitative methods and techniques for collecting information were applied, which serve as support for the evaluation. During the work, the resources and attractions of the territory were identified and inventoried, their condition, conservation and value were analyzed in detail, and the VALPER statistical methods and the TOPSIS procedure were applied. As a final result, an evaluation of the real potential of the territory was obtained, which will contribute to greater use of its natural and cultural resources, through the implementation of tourism proposals.